INTERNATIONAL SPORT SECURITY CONFERENCE OPENS TODAY

The International Sport Security Conference features a full programme of networking, keynote speeches and stimulating panel discussions. This year’s conference will focus on Creating a Platform for Growth Through Safe Sporting Events. See below for a detailed daily agenda.

Wednesday 14th of March

08:30 – 09:00

Registration (QNCC)

09:00 – 09:25

Welcome and Opening Address from ICSS President Mohammed Hanzab

09:25 – 09:45

Sport and the Strategic Vision for the Future of a Country

Introduction to the conference highlighting the strategic importance of sport in Qatar, referring to recent accomplishments (2006 Asian Games, 2011 AFC Asian Cup of Nations, 2011 Pan Arab Games and ATP World Tour – Qatar Exxon Mobil Open). This will also include an explanation of the exciting challenges in store for Qatar, and the way the country plans to build on the success of past events to host secure sporting events and to promote the country’s economy and international profile.

Keynote Speaker

09:45 – 10:45

Investing Wisely: Maximising the Legacy and Economic Impact of Hosting a Secure Major Sporting Event

Countless studies and justifications of organising and bidding bodies have been devoted to analysing the true economic benefit associated with hosting major sporting events. What is the real tangible spillover for a host country? 10-20 years after hosting a major sporting event, what has happened to the investment in stadia and beyond? From a design and infrastructure perspective, what positive legacy has been left? How can organisers plan ahead and maximise the long-term benefit from new infrastructure and other investments? A must see session for future major event organisers, this open debate will draw examples from several past major sporting events, analysing what has stood the test of time, and what could have been done differently. The session will provide future organisers with insights into how to plan, deliver, and maximise design and infrastructure legacy of a safe sporting event.

Panel discussion including: Hassan Al-Thawadi (General Secretary, Supreme Committee, 2022 FIFA World Cup Qatar), Leonard McCarthy (Integrity Vice President, World Bank), Dr. Danny Jordaan (Chief Executive Officer, 2010 FIFA World Cup South Africa), Alan Rothenberg (Chairman, Premier Partnerships and former Chairman and CEO, 1994 FIFA World Cup USA) and J Parrish (Director of Global Sports, AECOM).

10:45 – 11:15

Coffee Break

11:15 – 12:15

New Frontiers: Rewards and Challenges to Growing a Sporting Brand in New Markets

We have entered an age where sporting brands, franchises and rights owners are continually looking to expand into new markets. New hosts and partners will have a range of concerns when planning for events – financial return, legacy, increasing participation in sport, and overarching safety and security concerns. This panel will look at the various considerations of key decision-makers from a media and marketing perspective when looking to grow a brand in new markets, and how to best plan for the future success of a sport in new and emerging markets.

Panel discussion including: His Royal Highness Prince Ali Bin Al Hussein (Vice President, FIFA), Sir Dave Richards (Chairman, The Football Association Premier League), Bernard Lapasset (Chairman, International Rugby Board) and Haroon Lorgat (Chief Executive Officer, International Cricket Council).

12:15 – 13:30

Lunch

13:30 – 14:30

Master Planning Master Class: The Importance of Planning Ahead

Kevin Underwood leads the Aecom master planning practice and has worked extensively on city and community plans for London 2012, Qatar 2022 and many other major sporting events. Underwood will lead a discussion with experts from past major sporting events (Germany 2006 and South Africa 2010) to reveal what could have been done differently in the past to ensure positive legacy from hosting a major event, and to current organisers for the upcoming Euro 2012 Poland & Ukraine as to the primacy of planning in the context of the organisation of such events.

Panel discussion including: Kevin Underwood (Vice President for Master Planning, AECOM), Dmitry Mosin (Director of Strategic Planning, 2018 FIFA World Cup Russia), Koh Peng Keng (Director of Sports, Ministry of Community, Youth and Sports, Singapore) and Horst R. Schmidt (First Vice-President and CEO, 2006 FIFA World Cup Germany Organising Committee).

14:30 – 15:30

Creating “Shared Value” in Sport

Professor Michael Porter, Bishop William Lawrence University Professor at Harvard Business School, will present his theory of “Creating Shared Value” and its relevance in the context of sport and major sporting events. He will discuss how sport, business and community engage and advance simultaneously by creating policy and practices that integrate community benefit into an organisation’s core business agenda.

Keynote Speech: Professor Michael Porter (Bishop William Lawrence University Professor, Harvard Business School).

15:30 – 16:00

Coffee Break

16:00 – 17:00

Securing Sport, Media and Sponsorship: Perspectives from the Private Sector

Whether Olympic Games, World Cups or domestic competitions, media and consumer goods companies spend billions of dollars every year on broadcasting and sponsorship rights. With the importance of emerging markets in today’s sporting world, what are the different considerations of sponsors when entering these markets? How do sponsors deal with the ongoing requirement of ethical investment in the future of a sport? How do sponsors interact with local organising committees, communities and international sport federations in the planning of an event? This session will reveal the strategies of international marketing experts, the world’s biggest brands, and the media who broadcast these events to the world.

Panel discussion including: Michael Payne (Former Marketing and Broadcasting Director, IOC), Garry Cook (Former Chairman and Chief Executive Officer, Manchester City FC), Nick Keller (Chairman, Sport Industry Group and Founder, Beyond Sport), Alain Krzentowski (Director, Amaury Sport Organisation) and Ed Hula (Founder and Editor, Around the Rings).

17:00 – 19:00

Free Time and Networking

19:00 – 00:00

Gala Dinner (Museum of Islamic Art)

Thursday 15th of March

08:30 – 09:00

Coffee and Welcome to Day Two (QNCC)

09:00 – 09:15

The Imperative of Safety: Security, Terrorism Prevention and Optimal Cooperation

Major sporting events have an international audience and attract the attention of millions of people around the world. Such events also attract the unwanted attention from rogue organisations and individuals. One of the most influential and respected leaders in international cooperation will highlight the major accomplishments to date in sport security and further steps required to guarantee safety at major sporting events.

Keynote Speech: Khoo Boon Hui (President, Interpol)

09:15 – 10:15

The Good of the Game: Maximising Social Benefits from Hosting Major Sporting Events

Sport has a major influence on all parts of society, not just from a financial and commercial perspective. With the rising importance of social media and the growing voice of fans, how has the landscape for social impact of major sporting events changed in recent years? This panel will discuss how Local Organising Committees, sponsors and governments are working to ensure that major sporting events provide a platform to improve the lives of local people after the event. By stressing the social impact and beneficial effect of sporting competitions on communities, delegates will be alerted to the wider impact of sporting events, and the challenge of ensuring the lasting impact of investments in sporting events.

Panel discussion including: Dr. José Mariano Beltrame (Secretary for Public Security, Rio de Janeiro), Professor Franco B. Ascani (Member of the IOC Commission for Culture and Olympic Education and International President, Fédération Internationale Cinéma Télévision Sportifs), Dr. Shaun McCarthy (Director of Research and Knowledge Gathering, ICSS), Liepollo Pheko (Executive Director, Trade Collective, South Africa) and Tatiana Yefymenko (President of the Academy of Financial Management, Ministry of Finance, Ukraine).

10:15 – 11:15

Taking a Stand: Addressing Hooliganism and Violence in Football

The English Premier League was set up partly as a reaction to the 1989 Hillsborough Stadium disaster. David Dein will present a new documentary on the formation of the English Premier League, and will speak to issues of hooliganism, crowd management and stadium safety. This is particularly pertinent in light of the recent Port Said stadium disaster in Egypt. Magdy Abdel Ghany will speak to what could have been done in Egypt to prevent the recent stadium disaster, and as to the measures that can be taken to prevent such tragedies in the future. Helmut Spahn will also comment on the prime importance of stadium security, and will advise on how similar disasters can be avoided in the future.

Panel discussion including: David Dein (Former Vice Chairman of the FA, founding architect of the English Premier League), Magdy Abdel Ghany (President, Egyptian Professional Footballers’ Association) and Helmut Spahn (Executive Director, ICSS and Head of Security, 2006 FIFA World Cup Germany and 2011 FIFA Women’s World Cup Germany).

11:15 – 11:45

Coffee Break

11:45 – 12:45

London 2012: Planning for a Secure Olympic and Paralympic Games

With the much anticipated London 2012 Olympic and Paralympic Games just four months away, this panel will discuss the key challenges and security considerations for event organisers in London. Panelists will discuss pressing security issues that are in the forefront of the minds of event organisers – on-the-ground security requirements, securing new infrastructure, threat assessment and mitigation, and a range of other security issues that are relevant to planning for major sporting events in 2012.

Panel discussion including: Lord John Stevens (Former Commissioner, Metropolitan Police), Peter Ryan (Security Consultant to the IOC), David Greer (CEO, Skills for Security) and Sir Brian Burridge (Vice President, Strategic Marketing, Finmeccanica, UK).

12:45 – 13:15

A Year is a Long Time in Sport: Achievements of the ICSS from the Past 12 Months

The ICSS has done a great deal to become the global hub for knowledge sharing in sport security, and through its partnerships, projects and events, the ICSS has taken great strides for the good of the sporting world. Lord Stevens presents a review of the ICSS’s key initiatives and learnings from the past 12 months, and outlines the key challenges for sport security in 2012.

Keynote speakers: Lord John Stevens (Former Commissioner, Metropolitan Police), Mohammed Hanzab (President, ICSS) and Mike Lee (Chairman, Vero Communications).

13:15 – 00:00. Optional Lunch and Departures for the Airport.