World Sports Forum debates “Entering and Exploring New Markets

Ostermundigen, Dec 18, 2014: The World Sports Forum 2015 (WSF) lines-up important keynote speakers around the topic of “Entering and Exploring new Markets”. This free event will debate the latest sourcing trends, update on emerging markets, explore niche markets and bring forward demographic changes in the next decades. The World Sports Forum will take place at ISPO Munich on February 4, 2015. Register on www.wfsgi.org

Dr. Haico Ebbers, first keynote speaker at the World Sports Forum 2015, is Professor of International Economics at Nyenrode Business University in The Netherlands. He is chairman of the Europe China Institute at Nyenrode and teaches Globalization at the London Academy of Diplomacy. “The continuation of globalization will change the world dramatically in the next two decades and this will have clearly an impact on the strategy of international operating companies”, says Haico. He will present economical, cultural, political and technological faces of globalization and show the transition of emerging markets to an economy towards a consumption driven society.

“The global sourcing environment for the sports industry is going to rapidly change over the coming years”, addresses Dr. Peter Rinnebach, responsible for the Product Development and Sourcing Competency Center at Kurt Salmon Germany. “While some years ago successful sourcing for apparel and outdoor meant realizing a good price-performance ratio and gross margin, today’s supply chain faces a variety of additional challenges: speed of innovation, demand volatility, growth of multichannel, increasing internationalization, as well as increased consumer expectations regarding ecological and social standards”. In his speech he will discuss on how flexibility, transparency, as well as process and technical integration will in future separate the wheat from the chaff in sourcing for the sports and apparel industry.

Leonie Barry, Managing Editor at just-style.com is an experienced business journalist with a background in fashion and textiles, global sourcing and production as well as emerging markets. “Rumours of the demise of China are greatly exaggerated, given that 40-45% of world production still comes from the country and the domestic market continues to grow”, says Leonie. So what are the sourcing alternatives? Leonie will debate the perfect supply country and how it varies between buyers and even individual projects.

Dhyana van der Pols, who is Head of Textile Innovation and Manufacturing at the World Federation of the Sporting Goods Industry (WFSGI) will provide insights on “Exploring non-traditional and niche markets for export growth”. Dhyana, who joined the WFSGI in September 2014 is a veteran of many years expertise in sourcing, technical textile & innovations as well as supply chain solutions. —- WSFGI

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