BWF Press Release Dec 20, 2011: In a bid to make badminton more accessible to fans, the Badminton World Federation (BWF) have entered into a strategic alliance with BlueTalk NV, the creators of the innovative social sports platform solution, TeamBlogger (teamblogger.eu), to roll out a badminton app in 2012.
As the first official badminton mobile app by the BWF that synergises a variety of badminton content ranging from statistics, results, social networks to videos, this new mobile technology development aligns with the BWF’s position as a fans-focused sports federation. “This mobile app will allow fans to access the sport on-the-go”, said Thomas Lund, COO of the BWF, “and we believe that a strong badminton fan culture is established by providing alternative new media platforms for fans to engage and interact with one another.”
“This partnership with BlueTalk allows the sport to stay on top of new technology, and this is important in creating a commercial competitive-edge for the sport,” concluded Lund. Frederic Schroyens, CEO of BlueTalk, said, “Badminton already has a massive fan-following, especially in Asia. We are just thrilled to be presented with such a tremendous opportunity to partner with the BWF in uniting the sport’s fans on mobile, which is our core business.”
The new mobile app will be expected to launch in the first half of 2012, and will be available through a variety of mobile platforms.
BlueTalk N.V. has been pioneering mobile technologies since 2006 and in 2010 the company launched Footie, a mobile community platform for soccer fans based on the TeamBlogger technology, which is now already available for such prestigious clubs as the Portuguese giant S.L. Benfica, the very popular African club Tout Puissant Mazembe and for Mobile operators as Indosat of Indonesia and Viettel of Vietnam.
About Badminton World Federation:
The Badminton World Federation (BWF) is the governing body for the sport of badminton and has its headquarters in Kuala Lumpur, Malaysia, with 175 Members Associations worldwide.
For more information please contact:
BlueTalk NV: Luc Jacobs, CMO. [email protected]
Badminton World Federation: [email protected]
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