LAUSANNE, Switzerland, October 03, 2019: SportAccord is pleased to CNN Confirmed Top Media for SportAccord World Sport & Business Summit 2020 in Beijing, China, and the inaugural Regional SportAccord Pan America 2019 in Fort Lauderdale, Florida, USA.
CNN Worldwide is the most honoured brand in cable news, reaching more individuals on television, the web and mobile devices than any other cable news organization in the US.
Globally, CNN International the most widely distributed news channel, reaching over 380 million households.
CNN en Español the No.1 news network in Latin America and regularly named as the most trusted news source in the region by the syndicated study TGI Latin America.
SportAccord World Sport & Business Summit 2020 will take place at the China National Convention Center from 19-24 April 2020.
The only global sports business event attended by all the international sport federations and their stakeholders, who host their Annual General Assemblies during SportAccord.
Regional SportAccord Pan America 2019 will bring together the Pan American, Olympic and international sport federation communities in one location, with the inaugural event set to attract sports commissions, regional, national and international governing bodies, sports ministries, rights-holders, cities and regions, commercial entities and agencies.
Raffaele Chiulli, President, SportAccord and GAISF (Global Association of International Sports Federations) said:
“This is a most welcome development for this inaugural staging of Regional SportAccord Pan America 2019.
The creation of this new Pan-American gathering is an opportunity for the sports ecosystem across the region to come together, and the addition of CNN’s reach and standing only solidifies the status of this new event.”
Corinna Keller, Vice President, CNN International Commercial, said:
CNN is looking forward to our involvement in this inaugural Regional SportAccord Pan America event and welcoming the world of sport to the region.
“Sport and its governance throughout the Americas will undoubtedly benefit from this new event, where important topics such as social responsibility, the protection of athletes and esports will be discussed.
CNN is proud to share in the conversation as we strive to grow our connectivity between sport and our audiences.”
Welcoming the partnership, Nis Hatt, Managing Director, SportAccord, said: “SportAccord delighted to announce CNN Confirmed Top Media for our forthcoming events.
The involvement of the world’s most recognised news organisation is very encouraging for SportAccord, and a further signal of the importance of our new Pan-American event for sport across the region.
CNN’s standing and reach in the Americas and beyond is unparalleled and will enable us to further engage with key decision-makers inside and outside of sport.”
Regional SportAccord Pan America 2019 will feature networking opportunities, an exhibition and a conference with a theme of ‘A United Approach to the International Sport Landscape in the Americas’.
Leading sports administrators, business executives and iconic names from the sporting world will participate in panel sessions, keynote addresses, fireside chats and workshops.
Those already confirmed include Raffaele Chiulli, President, SportAccord and GAISF, and Jason Jenkins, Senior Vice President, Communications and Community Affairs, Miami Dolphins.
Registration opens for the event, hosted by SportAccord in partnership with Greater Fort Lauderdale, Florida Sports Foundation, International Sports & Health Associates and MGO. —- SportAccord