Adecco extends Davis Cup, Fed Cup sponsorship

London, Jan 30, 2014: The ITF announced today that Adecco, the world leader in Human Resources Solutions, has signed a three-year extension as an international sponsor of the ITF’s two team competitions Davis Cup by BNP Paribas and Fed Cup by BNP Paribas. The new agreement commences with this weekend’s Davis Cup first round ties on 31 January – 2 February and runs through 2016.

Adecco, the Official HR Sponsor of Davis Cup and Fed Cup, has sponsored both competitions since the end of 2010, having previously sponsored Davis Cup between 2002-07. Adecco will continue to sponsor the on-court speed serve package for both competitions, and the new agreement will also see the return of the distinctive Adecco player benches.

ITF President Francesco Ricci Bitti, said: “We are delighted that Adecco is extending its sponsorship of our two prestigious team competitions for a further three years. Adecco has been a loyal and hardworking partner of Davis Cup and Fed Cup, and we believe that these competitions are a perfect fit for a company that has enjoyed strong international growth since joining our family of sponsors.”

Adecco Group Chief Sales Officer, Sergio Picarelli, commented on the decision to sponsor Davis Cup and Fed Cup: “We are proud to renew our partnership with the International Tennis Federation in what are the world’s largest team competitions between nations. By also being the Official HR Sponsor, we offer our leading recruiting abilities for large scale international sporting competitions, as we do for other world-class sporting events.”

About Davis Cup

Davis Cup by BNP Paribas is the World Cup of Tennis. It is the largest annual international team competition in sport, with 122 nations taking part in 2014. The competition is 114 years old having been founded in 1900. The title sponsor is BNP Paribas, the Official Bank of Davis Cup. International sponsors are Rolex (Official Timekeeper) Adecco (Official HR Sponsor) and NH Hotels (Official Hotel), while Wilson Sporting Goods (Official Ball) is an international partner.

About Fed Cup

Fed Cup by BNP Paribas is the World Cup of Tennis. It is the largest annual international team competition in women’s sport, with 95 nations taking part in 2014. The event celebrated its 50th birthday in 2013 in the ITF’s centenary year. The title sponsor is BNP Paribas, the Official Bank of Fed Cup. Adecco (Official HR Sponsor) is an international sponsor, and Wilson Sporting Goods (Official Ball) is an international partner.

About Adecco Group

The Adecco Group, based in Zurich, Switzerland, is the world’s leading provider of HR solutions. With over 31,000 FTE employees and around 5,100 branches, in over 60 countries and territories around the world, Adecco Group offers a wide variety of services, connecting more than 650,000 associates with over 100,000 clients every day. The services offered fall into the broad categories of temporary staffing, permanent placement, career transition and talent development, as well as outsourcing and consulting. The Adecco Group is a Fortune Global 500 company. Adecco S.A. is registered in Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN). —- ITF

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