Olympic Channel and International Surfing Association Sign Partnership in Advance of 2017 ISA World Surfing Games

Olympic Channel and International Surfing Association Sign Partnership in Advance of 2017 ISA World Surfing Games

By Tom Lloyd & ISA, Madrid and La Jolla, April 25, 2017: The Olympic Channel and the International Surfing Association (ISA) today announced a cooperation agreement to collaborate on content. As part of the agreement, the Olympic Channel will live stream coverage from the upcoming 2017 ISA World Surfing Games, which take place 20-28 May, in Biarritz, France, in addition to other ISA events.

2017 ISA World Surfing Games, The International Federation for Surfing, which will make its Olympic programme debut at the Olympic Games Tokyo 2020, becomes the 52nd federation or organization partner of the multi-platform media destination where fans can experience the power of sport and the excitement of the Olympic Games all year round.

At the 2017 ISA World Surfing Games, the world’s best national teams will come together to represent their nations and compete for gold at the ISA’s flagship event. To be held in the world-renowned surf destination of Biarritz located on France’s southwest coast, the event returns to Biarritz for the first time since the historic edition in 1980 that launched the career of legendary surfer Tom Curren when he was crowned World Junior Champion.

Many of the world’s top professionals are scheduled to compete at the World Surfing Games which will offer a glimpse in to the beach festival-style of competition that will take place at Tokyo 2020. Both Brazil and France have unveiled star-studded teams for the event, which will include French top-ranked female Johanne Defay, Brazil’s Miguel Pupo and 2009 ISA World Surfing Games gold medallist Jeremy Flores of France.

“We look forward to working with the International Surfing Association to introduce their sport and athletes to a broader audience,” said Mark Parkman, general manager of the Olympic Channel. “As we look ahead to Tokyo 2020, viewers are sure to be fascinated by the stories of these athletes who push their limits against one of nature’s most powerful elements.”

“Embracing innovation and digital content has long been a central part of the ISA’s media strategy, so we’re excited to partner with the Olympic Channel to continue grow our sport’s visibility and reach,” said ISA President Fernando Aguerre. “We look forward to showcasing our sport’s high performance and youthful energy to new and global audiences.

This agreement is also a reflection of our commitment to the Olympic Movement as we head towards Surfing’s Olympic debut in the Tokyo 2020 Games.”

Since its launch in August 2016, the Olympic Channel has been streaming live events in collaboration with its federation and organization partners. In addition to broadcasting live events, the Olympic Channel team is collaborating with its federation partners on innovative partnerships encompassing event coverage, highlights, magazine shows, news coverage, original programming and technical business solutions.

About the Olympic Channel
The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year.

The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba.

The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
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About the International Surfing Association
The International Surfing Association (ISA), founded in 1964, is recognized by the International Olympic Committee as the world governing authority for Surfing. The ISA crowned its first Men’s and Women’s World Champions in 1964.

It crowned the first Big Wave World Champion in 1965; World Junior Champion in 1980; World Kneeboard Champions in 1982; World Longboard Surfing and World Bodyboard Champions in 1988; World Tandem Surfing Champions in 2006; World Masters Champions in 2007; and World StandUp Paddle (SUP) and Paddleboard Champions in 2012.

ISA membership includes the surfing National Governing Bodies of 100 countries on five continents. Its headquarters are located in La Jolla, California. It is presided over by Fernando Aguerre (Argentina), first elected President in 1994 in Rio de Janeiro. The ISA’s four Vice-Presidents are Karín Sierralta (PER), Kirsty Coventry (ZIM), Casper Steinfath (DEN) and Barbara Kendall (NZL).

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