2011 theme: “Three dimensions of successful event hosting”

Lausanne: The 2011 City Events programme focuses on concepts and cases drawn from recent successful event hosting. Speakers from host cities, international federation and private event owners will share their practical experiences in three separate, but interrelated modules:

1.    Economic Impact: how to maximize the impact on revenues
2.    Social Impact: how to maximize the impact on the well-being of citizens
3.    Promotional Impact: how to maximize the impact on national and international perception

Each plenary session will be followed by two break-out sessions during which participants will be able to interact in a more informal manner with the plenary session speakers.

The programme also includes a 90 minute speed-meeting session which will allow representatives from cities to meet as many sports professionals as possible, in a quick and efficient manner.

The Programme:

Wednesday, November 16
All day    Arrival
20 : 00    Welcome Reception

Thursday, November 17
9 : 00    Plenary Session 1: “Creating Economic Impact”
10 : 30    Coffee break
11 : 00    Parallel Break-out Sessoins A&B 1
12 : 00    Cocktail Lunch
13 : 00    Plenary Session 2: “Creating Social Impact”
14 : 30    Coffee break
15 : 00    Parallel Break-out Sessoins A&B 2
16 : 00    Speed Meetings with International Federations
20 : 00    Dinner

Friday, November 18
9 : 00    Plenary Session 3: “Creating Branding Impact”
10 : 30    Coffee break
11 : 00    Parallel Break-out Sessoins A&B 3
12 : 00    Cocktail Lunch

Afternoon    Departure:

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