LONDON-UK, April 20, 2012 (By: Sujit Jasani – VERO Communications): Prestige Ticketing Limited [PTL] has appointed VERO Communications, a London-based agency specialising in the business of sport, as its lead strategic communications partner. PTL is the official London 2012 hospitality provider delivering the only onsite hospitality programme at the Olympic and Paralympic Games this year.
PTL, a joint venture company formed by Sodexo, the On-site Service and Motivations Solutions Company, and the Mike Burton Group, an independent provider of sports travel and corporate hospitality services, was awarded the hospitality assets for London 2012 by the London Organising Committee for the Olympic and Paralympic Games [LOCOG] in September 2009.
VERO will work with PTL on a range of communications services ahead of and during London 2012, including UK and international media and stakeholder relations as well as advising on business and consumer marketing plans.
Commenting on VERO’s appointment, PTL Chief Operating Officer, Alan Gilpin, said:
“As we head into a crucial period ahead of the London 2012 Olympic and Paralympic Games, we are delighted to bring on board VERO as our strategic communications partner. “VERO’s expertise and knowledge of the UK and international sports business and media scene will help us further communicate the Prestige Ticketing offer as we enter the most important time of London 2012.
“VERO will also be working with us going forward on our planning and delivery of services to other major international sports events.”
Mike Lee OBE, Chairman of VERO, added:
“London 2012 will be the first time that an official onsite hospitality programme has been put in place for an Olympic and Paralympic Games. Prestige Ticketing are leading the way and we are looking forward to working with the team in 2012 and beyond on their exciting sports projects.”
VERO, formed in 2006 by Mike Lee OBE, former Director of Communications and Public Affairs for London’s successful 2012 Olympic and Paralympic Games bid, advises clients on brand positioning, strategic communications, campaign planning, and stakeholder and media relations. The company has a successful track-record of working with organisations who want to enhance their international profile, brands that have an interest in the business of sport and bodies involved in major sports events campaigns, including Rio 2016, PyeongChang 2018, Qatar’s 2022 World Cup bid and Rugby’s campaign to join the Olympic sports programme.
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