Dubai, Sept 7, 2012: The International Cricket Council has ensured that news from the ICC World Twenty20 Sri Lanka 2012 will reach every corner of the globe by signing Sports News Television (SNTV), PERFORM and Reuters News as distributors for the event.
These deals guarantee news broadcasters around the world will have access to news highlights from matches, press conferences, player interviews and event-related stories providing up-to-the-minute information to more than a billion viewers across the world.
“The ICC already has a long-standing relationship with SNTV and Reuters News,” said Campbell Jamieson, ICC General Manager – Commercial.
“We are glad to have them on board for the next exciting instalment of the ICC World T20 as they have an excellent distribution, global reach and have previously provided great support to all ICC events including those that form part of the Pepsi ICC Development Programme.
“We also welcome PERFORM as an ICC news access licensee for the first time at one of our major events. Their inclusion will further add to the distribution and reach of the event via OMNISPORT, their multi-platform daily sports news service.”
“These partnerships will ensure that news broadcasters and, through them, cricket fans around the world will have access to match highlights and other event news.”
SNTV Managing Editor Andy Parkinson said: “SNTV is delighted to once again be working closely with the ICC and look forward to supplying our clients with the best action from the ICC Wold Twenty20.”
Claire Watson Global TV Sports Editor, Reuters News added: “Interest in sport crosses geographic borders and media platforms, so it is important to us to provide action highlights across all broadcast and online platforms globally, and with the ICC deal we can do this.”
Jamie Rice, Managing Director, OMNISPORT said: “We are very pleased to be supporting the ICC in their ambitions to bring the ICC World Twenty20 2012 to a global audience. Our unique perspective to distributing content in any format across any platform and localised to each market will ensure the ICC reaches global audiences through both traditional and new media channels.”
SNTV is the world’s leading sports video news agency supplying top quality sports highlights, features and breaking news both to traditional television stations and a growing band of digital outlets. Through its clients, SNTV’s material can be seen in more than a billion households worldwide in more than 180 territories.
Reuters News, the world’s largest international news agency, is a leading provider of real-time, high-impact, multimedia news and information services to newspapers, television and cable networks, and websites around the globe, reaching more than one billion people a day.
Reuters powers the world’s newsrooms with a global network of television journalists and camera crews delivering timely, quality video coverage to more than 1,000 TV channels.
OMNISPORT is a progressive sports news services which enables multi-platform broadcasters to feed ready, formatted and cleared global sports news content across their TV, online and mobile services more easily and effectively than ever before. OMNISPORT is owned and powered by digital sports media group PERFORM. —- ICC
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