Tag: Thomas Lund
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Thomas Lund has hailed Indian Badminton star Saina Nehwal
Kuala Lumpur, Sept 8, 2015: BWF Secretary General Thomas Lund has hailed Indian star Saina Nehwal’s recent multi-million-dollar management contract as another sign of badminton’s continued rise to prominence in sport’s global commercial industry. The world Women’s Singles No.1 player will earn an estimated USD3.7 million in a two-year deal with leading sports management group,…
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BWF REVIEWS SCORING SYSTEM
New Delhi – India, May 20, 2014: The Badminton World Federation membership will open a discussion about alternative options to the current scoring system at its annual Member’s Forum in New Delhi, India, on Friday. It will be the first formal discussion on this topic since 2006 when BWF introduced a rally point scoring system…
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MetLife BWF World Superseries
Malaysia, Feb 04, 2014: The opportunity to partner with a globally-recognized brand such as MetLife is ideal for growing badminton’s fan base internationally, specifically through the MetLife BWF World Superseries. Speaking as the rebranded Superseries touched down in Malaysia for the first time under the MetLife banner recently, BWF Secretary General Thomas Lund noted the…
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Instant reviews debut at BWF Superseries finals
Kuala Lumpur – Malaysia, Nov 8, 2013: Players competing at the BWF World Superseries Finals will be the first to benefit from instant reviews in badminton, being allowed two challenges per match during the season finale in Malaysia. When play gets underway at Kuala Lumpur Badminton Stadium on 11 December, the Badminton World Federation (BWF)…
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BWF’S commitment to sport Integrity Saluted
Doha – Qatar, Mar 20, 2013: The Badminton World Federation’s “courageous decision” to protect its sport’s integrity at last summer’s London Olympics has been recognised by the International Centre for Sport Security and Paris 1 Panthéon-Sorbonne University. At a ceremony in Doha, Qatar, last Monday evening, BWF Secretary General Thomas Lund accepted the inaugural ICSS-Paris…
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World SUPERSERIES to be ‘Better than Ever’
Kuala Lumpur – Malaysia, Jan 23, 2013: The Badminton World Federation’s (BWF) World Superseries tour is becoming increasingly popular and successful and the upcoming third cycle will likely exceed its preceding phases. Speaking to representatives of hosts for the 2014-2017 tournament series on Monday in Kuala Lumpur, BWF Deputy President Paisan Rangsikitpho noted there has…
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The OSIM BWF World Superseries stays savvy with Video Ringtones launch
Kuala Lumpur, Malaysia, June 14, 2012: The OSIM BWF World Superseries is now available on SportOn, the world’s first Sports Video Ringtone Application, which is made possible by BWF, SportOn and Total Sports Asia. Fans can now re-live their favorite BWF World Superseries moments every time their phone rings by logging on to bwf.sporton.com to…
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Thomas & Uber Cups reformats to grow from strength to strength
Kuala Lumpur, Malaysia, June 11, 2012: Thomas Uber Cups, The Badminton World Federation (BWF) have rolled out a strategic new format for the Thomas & Uber Cups (Men’s & Women’s Badminton World Team Championships), the sport’s oldest and most prestigious international competition. Strengthening global development and coverage of the sport are at the heart of…
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Badminton World Federation and TeamBlogger team up to roll out innovative mobile app for badminton fans
BWF Press Release Dec 20, 2011: In a bid to make badminton more accessible to fans, the Badminton World Federation (BWF) have entered into a strategic alliance with BlueTalk NV, the creators of the innovative social sports platform solution, TeamBlogger (teamblogger.eu), to roll out a badminton app in 2012. As the first official badminton mobile…