The OSIM BWF World Superseries stays savvy with Video Ringtones launch

Kuala Lumpur, Malaysia, June 14, 2012: The OSIM BWF World Superseries is now available on SportOn, the world’s first Sports Video Ringtone Application, which is made possible by BWF, SportOn and Total Sports Asia.

Fans can now re-live their favorite BWF World Superseries moments every time their phone rings by logging on to to browse and purchase their favourite Video Ringtone, then download the SportOn App on their phones to download their purchase. Instead of a standard audio ringtone, fans will be alerted to an incoming call/sms by an innovative video-and-audio highlight of their favorite BWF World Superseries moments.

In the spirit of promoting the sport’s commercial series, the official OSIM BWF World Superseries anthem Video Ringtone can be downloaded for free via the mobile app.

‘Bringing the BWF Superseries to SportOn is staying true to how the BWF are constantly looking for new innovative ways to reach out to our fans’, said BWF COO Thomas Lund.

SportOn founder and CEO Micke Jansson added: ’The SportOn App is a vehicle for fans to stay connected with their favorite badminton players on the BWF World Superseries. It’s an easy and fun way for fans to re-live the Series and share their love of badminton.’

The SportOn App is currently available on most Blackberry, Android and Symbian smartphones, and with the iPhone in the pipeline. Fans can expect a new batch of Video Ringtones to be uploaded after each 2012 World Superseries tournament concludes.

‘We are delighted to be at the forefront of content distribution with SportOn, and as BWF media agency, we are equally pleased to once again bring badminton content onto a new innovative platform,’ said Julian Jackson, Chief Content Officer of Total Sports Asia.


SportOn ( is the world’s first Sports Video Ringtone App, allowing fans to re-live their favorite sports moments every time their phone rings. Through content deals with major sports leagues from around the world (NHL, BWF, Red Bull, ACB, NLL, and extreme sports), the latest highlights and classic moments are uploaded daily and available as Video Ringtone downloads straight to fans’ phones.

About BWF

The Badminton World Federation – BWF – is the international governing body of the sport of badminton recognised by the International Olympic Committee. The purpose and objectives of BWF include regulating, promoting, developing and popularizing the sport of badminton throughout the world and organizing, conducting and presenting international events at the highest level. BWF has its headquarters in Kuala Lumpur, Malaysia, with 175 Member Associations worldwide.

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