PyeongChang 2018 launches official emblem
Seoul – Korea, May 09, 2013: On 3rd May, the PyeongChang 2018 Organising Committee (POCOG) launched its official Olympic emblem in front of over 1’000 guests at a gala ceremony held simultaneously in PyeongChang and in Seoul, the capital of the Republic of Korea. The new emblem draws on Hangul – the Korean alphabet – and Korea’s traditional humanism – Cheon-ji-in.
The emblem uses five traditional Korean colours – black, blue/green, yellow, red, and white – which is the same colour scheme as that found in the Olympic flag. Traditionally, blue and green were represented by a single word in Hangul but this has changed, with separate words now existing for each. The five colours are found in many aspects of daily life and tradition in Korea, including in clothing, celebrations, martial arts, architecture, art and food.
Commenting on the emblem, IOC President Jacques Rogge said: “I would like to congratulate the PyeongChang 2018 Organising Committee on the launch of its innovative new emblem. As an athlete, part of the excitement of participating in the Games is discovering the culture and traditions of the host country, and for the PyeongChang Games that discovery begins with this new identity. Combining elements of the Korean alphabet and oriental philosophy, this new brand will allow people to immediately connect with Korea and the 2018 Games vision of New Horizons. I wish PyeongChang 2018 a great deal of success in sharing this new emblem with the world.”
The development process of the PyeongChang 2018 Olympic emblem was masterminded by Jong-joo Ha, who is known for his branding expertise that spans a wide range of projects, such as the corporate identity designs of major global corporations. The emblem will now be used by PyeongChang 2018 across all its communications until the end of the Games.