Boris Johnson, Sir Keith to open Marketing Summit

London – GBR, September 03, 2012: The International Paralympic Committee (IPC), the global governing body of the Paralympic Movement, has announced the participation of Boris Johnson, London Mayor, and Sir Keith Mills, Deputy Chair of LOCOG, in the first edition of the IPC Marketing Summit. The event will be held on 5 September, during the London 2012 Paralympic Games, at the London Media Centre.

Boris Johnson and Sir Keith Mills will open the Summit alongside Sir Philip Craven, President of the IPC. The objective of the IPC Marketing Summit is to examine the London experience and its impact, and allow for conversational debate on how partners can benefit from the Paralympic brand. This groundbreaking event will welcome international experts who will share their insights on the tangible benefits of working with the Paralympics.

Attendees of the event include Sochi 2014 and Rio 2016 partners and prospects, IOC top partners, companies interested in Paralympic sponsorships, bid cities and stakeholders as well as marketing communication and Games industry agencies.

The London 2012 Paralympic Games will be watched by a cumulated audience of more than 4 billion viewers, and more brands than ever benefit from Paralympic partnerships and the growing profiles of athletes.

Boris Johnson, London Mayor, said:

“Tickets for the 2012 Paralympic Games have sold better than hot cakes, and London is buzzing with excitement as we welcome the world’s greatest athletes to the city in what is set to become the biggest Paralympics in history. The huge enthusiasm which has yet again swept through London is a testament to the unique opportunities for investment and sponsorship the Paralympics represent.”

Johnson joins a distinguished lineup of speakers already confirmed to take part in the Summit, which provides a unique chance for attendees to debate many key topics regarding the Paralympics.

Sir Keith Mills, Deputy Chair of LOCOG, added:

“The London 2012 Paralympic Games will be a fantastic celebration of sport and values such as courage, determination, inspiration and equality. The Paralympics remain at the core of London 2012 legacy plan: the Games will help to drive disabled kids to turn up to sports clubs and decision-makers to invest time and resources into Paralympic sport.”

Sir Philip Craven, President of the IPC, said:

“I feel very honoured to welcome Boris Johnson and Sir Keith Mills to open the first edition of the IPC Marketing Summit. I am very much looking forward to hearing their vision of the Paralympics as a must-attend event that offers many opportunities, be it for athletes, sports fans, institutions, brands and the media. The City of London and the LOCOG have played a great role in rising the standard of the Paralympic brand.”

Others confirmed to take part include: Leonardo Gryner, CEO, Rio 2016 Organising Committee; Chris Waddell, Paralympian Ambassador; Chris Townsend, Commercial Director of LOCOG; Jat Sahota, Head of Sponsorship at Sainsbury’s; Nathan Homer, Sports Marketing & Olympics Project Director at P&G; Ulrich Lacher, Managing Director at IFM; Joseph Gross, Executive VP and Head of Group Market Management at Allianz SE; Lucien Boyer, President and Global CEO of Havas Sports & Entertainment; Tim Hollingsworth, CEO, British Paralympic Association.


The IPC Marketing Summit will cover the following sessions via a livestream on

– Welcoming (10:00-10:45)

– London 2012 Marketing Opportunities (10:45-11:45)

– Next Games Marketing (13:30-14:00)

– Paralympic Games and the Medias (14:00-15:00)

Free registration

The IPC Marketing Summit will take place at the London Media Centre (LMC), One Great George Street, Westminster, London, on 5 September. Interested delegates are invited to register online at: and follow the on-screen instructions. Only a very limited number of entry passes remain available.

The Paralympic Ball

The Marketing Summit will be followed by a spectacular evening event that includes reception, dinner, entertainment, live action Paralympic sport and an after party. The Paralympic Ball will be a unique celebration of Paralympians held jointly by the Agitos Foundation and the British Paralympic Association. For bookings and further information, please visit:

About the London 2012 Paralympic Marketing Summit, Confirmed speakers:

– Patrick Adiba, CEO Iberia and Executive Vice President, Olympic Games and Major Events, Atos
– Lucien Boyer, President and Global CEO, Havas Sports & Entertainment
– Sir Philip Craven, President, International Paralympic Committee
– Gareth Davies, Telegraph and IOC Press Commission
– Xavier Gonzalez, CEO, IPC
– David Grevemberg, CEO, Glasgow 2014 Commonwealth Games
– Joseph Gross, Executive VP and Head of Group Market Management, Allianz SE
– Leonardo Gryner, CEO, Rio 2016
– Tim Hollingsworth, CEO, British Paralympic Association
– Nathan Homer, Sports Marketing & Olympics Project Director, P&G
– Fredda Hurwitz, Global VP Strategic Planning, Marketing & Communications, Havas Sports & Entertainment
– Ulrich Lacher, Managing Director, IFM
– Sir Keith Mills, Deputy Chair, LOCOG
– Steve Nuttall, Head of EMEA Sport, YouTube
– Andrew Parsons, Governing Board Member, IPC
– Dan Brooke, Head of Marketing, Communications and Corporate Relations, Channel 4
– Sophie Ravier, International PR Director, Clarins Fragrance Group
– Kevin Roberts, Editorial Director, SportBusiness
– Jat Sahota, Head of Sponsorship, Sainsbury’s
– Philip Savage, Publishing Director, SportBusiness
– Alexis Schäfer, IPC Commercial and Marketing Director
– Craig Spence, Communications and Media Director, IPC
– Igor Stolyarov, Executive Vice-President, Sochi 2014
– Chris Townsend, Commercial Director, LOCOG
– Chris Waddell, Paralympian Ambassador
– Gareth Wynn, EDF Group Director London 2012 Programme, EDF
– Mike Sharrock, Partnership Director London 2012, BP
– Wilfried Lemke, UN Special Advisor Sport, UN
– Prof. Hans Georg Naeder, President & CEO, Ottobock —- IPC

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