Groundbreaking Content from Athletes

London – GBR, August 29, 2012: Groundbreaking, The International Paralympic Committee (IPC) has announced it will deliver live content from the Opening Ceremony of the 2012 London Paralympic Games via mobile devices for the first time. The IPC will embed 12 bloggers within the Paralympic athlete parade, to capture live interviews and reactions from the Games’ biggest stars.

Through a partnership with Samsung, the embedded team members will use their Samsung Galaxy Note phones while on parade to capture real-time feedback from the Paralympic athletes. The content will be posted online within hours of the Opening Ceremony, to share the spirit and excitement of the athletes, crowds and spectators on the ground from Olympic Stadium, as part of more than 780 hours of sporting action being delivered via www.paralympic.org.

“This is one more way we’re making www.paralympic.org the most in-demand location for content throughout the 2012 Paralympic Games,” said Craig Spence, IPC’s Media and Communications Director.

The athlete parade will include 4,280 athletes from 166 nations, set to begin at 8:30 pm. BST on 29 August.

Award-winning film director Stephen Daldry heads the team behind the ceremony which includes 3,000 participants. Under the artistic direction of Jenny Sealey and Bradley Hemmings, the ceremony is called “Enlightenment,” and celebrates the spirit of the Paralympic Games.

IPC Broadcast Coverage

The 2012 Paralympic Games are set to include the most comprehensive online coverage ever for a Paralympics event, via www.paralympic.org. During each day of the Games, a team of 60 people will deliver live action, video on demand, images, reports, social media and live results via the IPC website, through five broadcast channels with English and Spanish commentary.

All content is also readily available via www.facebook.com/paralympicgames and www.twitter.com/paralympic.

Samsung and Paralympics Partnership

As a Worldwide Partner of the London 2012 Paralympic Games since Torino 2006, Samsung aims to inspire a generation, while also bringing people closer together with the use of smarter wireless technologies. Samsung has designed a pioneering initiative – the `Sport Doesn’t Care Who You Are – Everyone Can Take Part’ campaign – to encourage the public to rethink their attitudes towards Paralympic athletes and to get them to engage in London 2012. Visit the YouTube to find out more about the’ Sport Doesn’t Care Who You Are – Everyone Can Take Part’ campaign.

For further information about the IPC or the Paralympic Games, please visit www.paralympic.org. —- IPC