Dublin, Feb 20, 2014: Rugby World Cup Limited (RWCL) has announced the appointment of leading UK publisher Sport Media (part of the Trinity Mirror Group) as Official Match Day Programme and Pre-Tournament Magazine Licensee for Rugby World Cup 2015 in England.
Under the deal, Sport Media will produce and distribute all 48 Match Day Programmes, Official Pre-Tournament Magazine in print and electronic format and will use its reach of leading regional news titles to assist with promoting and marketing the tournament, which kicks off on September 18.
The programme of bespoke publications will complement Rugby World Cup’s extensive digital and social media platform that looks set to generate a record audience for the world’s third-largest sports event.
RWCL Chairman Bernard Lapasset said: “The appointment of a publisher with significant digital and print reach is great news for the tournament and for Rugby fans in the UK and beyond.”
“Through an extensive portfolio of news and sports titles, Trinity Mirror Group is recognised as an innovative leader in its field and will play an important PR role for what promises to be an outstanding Rugby World Cup.”
Sport Media has a strong track record in sports publishing and officially partners with some of the UK’s biggest sporting brands, including English Premier League football clubs Manchester United, Chelsea, Arsenal, Tottenham Hotspur, Everton, Aston Villa, West Bromwich Albion, and Celtic in Scotland.
Rugby is also at the heart of their portfolio and partners include the Welsh Rugby Union.
Trinity Mirror Chief Executive Simon Fox said: “Trinity Mirror is delighted to have won this important digital and print publishing contract and we look forward to playing our part in delivering a successful Rugby World Cup in 2015.”
Regional Managing Director Steve Anderson Dixon said: “Rugby World Cup is one of the most iconic and celebrated global sporting occasions and we are especially thrilled to have been chosen by RWCL as the official publishing licensee of what will be a spectacular event.”
“In the last 12 months Sport Media has been awarded a number of new contracts, further strengthening our position as the leading sports publisher and this is further recognition of the talented people within our company.”
Managing Director of Trinity Mirror Sport Media Ken Rogers added: “We look forward to expressing our passion for Rugby to benefit the sport’s showcase event and fans around the world.” —- IRB
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