Table Tennis: New TV Rights Holder in Turkey

Lausanne – Switzerland, Oct 31, 2012: TMS International, marketing partner of the International Table Tennis Federation (ITTF), is proud to announce that their deal with Total Sports Asia (TSA) for TV rights has produced a new TV rights holder in Turkey, Sports TV.

“It is always good for table tennis when new territories is added to show World Title events in table tennis, says Anders Thunström, Managing Director of TMS International. “We have not done deals in Turkey before and we hope this can develop into a deal where Sports TV can show table tennis regularly on their network”

Since starting the partnership in 2011, TSA has increased the number of broadcasters of ITTF events, and hence expanded the exposure of ITTF events significantly. The current deal with TSA is until 2016.

About Sports TV

Sports TV was launched on July 1, 2010 with a challenge to create a ‘real’ sports channel and with the aim of bringing all branches of sports to TV screen. Important steps were taken within a short period of time in line with this target. At the beginning, the channel was on D-Smart digital platform. During the year 2011, Sports TV expanded its reach with open (free) broadcast to Turksat satellite as well as Digiturk and Teledunya digital platforms. Sports TV transmits all sports to its viewers with both live broadcasts and with news coverage throughout the day. It determines its broadcast schedule in accordance with the life style of sport fans and strives for making objective broadcasts and reflecting its content in the best possible manner. In Turkey, “Satellite dish” is the most common way to watch TV. 67% of TV audience uses satellite. Especially in smaller Anatolian cities and rural areas. Sportstv has a high reach from satellite broadcast. At the same time, sportstv reaches different target audiences from different TV platforms. sportstv started broadcasting from D-Smart digital platform and it is one of the most important sports assets of the digital platform. It currently has 1.235.000 subscribers. (approximately x4 if you want to find a total number of people.) Digiturk’s total subscriber number is 2.296.000. With other smaller platforms, at the moment Sports TV reaches 93% of Turkey with high-quality reach.

About Total Sports Asia

Since 1997, Total Sports Asia is one of the leading independent sports marketing agencies in the world with core focus on Asia and has five strategic offices in Kuala Lumpur, Singapore, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA works closely with the top English Football clubs, Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is also provides activation and consulting services to a host of blue chip corporate clients.

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About International Table Tennis Federation

The International Table Tennis Federation is responsible for the global sport of table tennis and has 217 affiliated National Associations. Table Tennis is an Olympic Sport, introduced at the 1988 Seoul Olympics Games. Table Tennis is also a Paralympic Sport. —- ITTF

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