Sporting Events in the near future City Events

Lausanne, Sept 19, 2013: The positive impact of sporting events on a city, region and country is well established, but what will make events in the future more valuable, more sustainable and more innovative? The fourth edition of City Events will focus on the theme of “Sporting Events in the Near Future” and this year’s event will be held in Lausanne, the Olympic Capital, from 13-15 November.

Public sector authorities (cities, regions, and countries), National and International Sport Federations, event organizers and numerous stakeholders from the world of sport will have the unique opportunity to share information, knowledge and experience with world class speakers.

Held on an annual basis, City Events is the only conference that connects host cities directly with International Federations and event organizers.

Discover the provisional program here under:

13 November – 18:00 – 20:00


• Welcome and introduction to the topic: the importance of sport events for a city.

KEYNOTE SPEECHES – Creating Value for and from your Event


• Effectively leveraging value from an event.

• Obtaining value from an event (delivering value to the sport, achieving commercial objectives, raising the profile of a city, increasing tourism, ensuring physical legacy, generating cultural heritage or societal change).

• How to package an event to be more attractive and gain more media coverage.

• What type of event fits to what kind of city. How to choose those events.

14 November – 09:00 – 10:30

PLENARY SESSION 1 – Legacy and Innovative Venue Concepts


• Legacy of Venues

> How to effectively use venues post-event.

• Budget Smart Venues

> Delivering less expensive venues matched with city needs and priorities.

> When are temporary venues the right solution for an event/city.

> How to integrate temporary venues into the event concept (getting closer to the city, showcasing sport at unique locations/ cultural sites).

> How to efficiently refurbish existing venues.

• Events without Venues

> How to create an event without a venue.

> In which way can an event without a venue have a legacy, a positive impact on city development.

> How to create a legacy without a venue.

14 November – 11:00 – 12:00

Breakout Session 1a – Optimising Existing and Refurbished Venues

Breakout Session 1b – Utilising Temporary Venues and Considering Events without Venues

14 November – 13:00 – 14:30

PLENARY SESSION 2 – Sport Event Budget Management


• Infrastructure / Capital Investment Budget

> How to limit the investment costs for an event (bidding costs, infrastructure investments, temporary venues).

• Operational Budget

> How to limit the operational budget for an event (accurate needs forecasting and reducing waste in sourcing and procurement, innovative ideas to promote an event at lower cost).

• Measuring Return on Investment

> How to measure the long-term success and return on investment of an event (i.e.: economic impact).

14 November – 15:00 – 16:00

Breakout Session 2a – Operational Budget Management and Effective Procurement

Breakout Session 2b – Measuring the Return on Investment

14 November – 15:00 – 16:00


ONE-TO-ONE MEETINGS with International Federations will enable cities to pre-book meetings with the International Federations and other sporting event owners of their choice. Last year, over 130 meetings took place in 2 hours.

15 November – 09:00 – 13:00

PLENARY SESSION 3 – New Trends of Tomorrow


• A Crowded Sport Calendar (Yesterday, Today and Tomorrow) and the Importance of Innovation.

Session A – Events of Tomorrow


• What is the role of urban/ city sports play (ie: 3×3 Basketball) for future events. What are the specific challenges and opportunities faced by cities regarding those urban events. What makes those types of events unique.

• How to integrate those new sports into the event concept. In which way can they help to promote the city.

• How to adapt an event and an event format for an urban environment.

Session B – Tools of Tomorrow


• Digital Marketing and Social Media

 Top ten digital marketing and social media tips in a sporting context.

 Using digital marketing effectively for event promotion.

 Creating connections: successfully engaging with sports fans, the community and volunteers through digital marketing.

 Making effective use of your social media connections post-event.

• Crowd-funding

 Successfully using crowd-funding in association with sport events.

Finally, many networking opportunities will be available during Networking Breaks and lunches. The Welcome Reception will take place on Wednesday evening where participants will have the opportunity to meet and talk with International Sport Federations, cities and stakeholders.

Additionally, FISU has the pleasure of inviting you to a reception that promises quality exchanges, followed by a “relaxed” party offered by City Events to make this forth year a memorable one.

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