Stage set for spectacular Rugby World Cup 2019 in Japan with 100 days to go

Dublin, June 12, 2019: With 100 days to go until Rugby World Cup 2019 kicks off in Japan, World Rugby Chairman Sir Bill Beaumont is confident the ninth edition of the showcase event will be a very special and game-changing celebration of rugby and the host nation (spectacular Rugby World Cup).

Rugby World Cup 2019 will be a tournament like no other.

Asia’s first Rugby World Cup has captured the imagination of the Japanese and fans around the world with more than 80 per cent of available tickets sold to fans from more than 170 nations with purchasers set to travel from as far north as Russia and as far south as Antarctica.

A record 400,000 international visitors anticipate to arrive in Japan between September and November, while more than 100,000 fans have purchased tickets have been purchased through Official Travel Agents – surpassing the total sold for England 2015.

With rugby’s fanbase having grown by more than 20 per cent since the last Rugby World Cup, an innovative approach to fan-engagement will see the sport inspire a new generation of fans and participants beyond its traditional strongholds.

Beaumont said: “Rugby World Cup 2019 will be a very special global celebration of rugby that has fans and players at heart.

“With 100 days to go I confident that Japan 2019 will a game changer on every metric – the most socially and economically impactful, the most transformational, the most-viewed and engaged and, we believe, the most competitive Rugby World Cup to date.

“Rugby World Cup is about bringing people together to celebrate rugby, its values and to have fun and I am predicting a truly spectacular event on every level.

It has been wonderful to see this event fully embraced by the people of Japan from Sapporo in the north to Kumamoto in the south.

“From the stadia to the fan-zones and across the host cities, we are looking forward to a unique festival atmosphere as the world’s best players bid to win rugby’s greatest prize – the Webb Ellis Cup.”


Long before the opening match, Rugby World Cup 2019 will confirm as a game-changer.

The tournament’s legacy programme – Impact Beyond 2019 – has already attracted more than 1,16 million participants in Asia, while dedicated development programmes in Japan continue to introduce children to the sport.

Beaumont added: “We awarded the hosting rights to Japan 10 years ago recognising the clear and compelling opportunity to unlock the rugby potential of Asia, the world’s most populous and youthful continent.

The 100 days to go milestone was marked by the unveiling of the Rugby World Cup 2019 Tudor countdown clock in Tokyo and the beginning of a domestic trophy tour that will see the iconic Webb Ellis Cup visit all 12 host cities as well as historic Kyoto before arriving at Tokyo Stadium for the opening match between Japan and Russia on 20 September – a match that is widely anticipated to smash the domestic broadcast audience record of 28 million (Japan v Samoa at Rugby World Cup 2015 via Japanese broadcasters).

Its arrival in Japan will mark the end of an incredible international trophy tour that saw the Webb Ellis Cup visit 19 countries, including a first-ever stop in Chile, and a moving trip to India where more than 17,000 children turned out in one day to see the famous symbol of rugby unity.

The trophy has so far travelled 200,000 miles and inspired more than 80,000 people during the largest ever Rugby World Cup Trophy Tour.

The Japanese concepts of Ometenashi and Omatsuri are hugely important in Japanese culture and both are set to define the very essence of Rugby World Cup 2019.

Ometenashi the Japanese spirit of hospitality in which visitors offer the very best welcome possible, and Omatsuri is the Japanese word for festival.

Rugby World Cup 2019 will be an incredible, country wide festival of rugby brining 12 host cities, 16 Fanzones and 55 team camps together to offer fans, players and officials the most special of Japanese welcomes.

Spectacular Rugby World Cup 2019 Organising Committee CEO Akira Shimazu said: “Excitement is building throughout Japan as we count down the final 100 days to go before kick off on September 20th.

The Webb Ellis Cup is here in Japan, our Host Cities are ready, our stadiums are in immaculate condition and our 20 teams are itching to take the field.

I speak on behalf of all Japan, a 127 million strong welcoming committee, when I say that we are ready to welcome the world to Japan, and ready to host a truly memorable and once in a lifetime Rugby World Cup.”

As Japan gets ready to welcome the world to a truly special, country-wide festival of rugby, the locations of the 16 Rugby World Cup 2019 Fanzones have also been announced.

The Fanzones will offer a fantastic environment in which both ticketed and non-ticketed fans can enjoy matches via giant viewing screens and sample local food and beverage, all while enjoying the unique, welcoming and inclusive carnival atmosphere Rugby World Cup is famous for.

With tournament preparations entering the final straight, World Rugby has also praised the tournament organisers Japan Rugby 2019 and the Japan Rugby Football Union (JRFU) for their excellent progress.

Beaumont added: “With 100 days to go we would not be in such great shape without the clear vision and teamwork of our friends at Japan Rugby 2019, the JRFU, the teams and all the host cities and I would like to thank them all for their commitment and dedication to preparing what promises to be a very special Rugby World Cup.”

Limited quantities of Rugby World Cup 2019 ticket are currently on sale until the end of July 2019 at

A game-changing tournament in numbers

1st Rugby World Cup hosted in Asia
6 worldwide partners renewed in record time with record value

9th Rugby World Cup
12 host cities from Sapporo in the north to Kumamoto in the south
20 teams
48 matches
55 team camps
83 teams involved in qualification

207+ broadcast territories
3,000 media in attendance
13,000 volunteers (no side)
25,000 disadvantaged children in Asia who will benefit from ChildFund Pass It Back support

130,000 tickets sold via Official Travel Agents
400,000 international visitors
1.16 million Impact Beyond Asia 1 million project participants to date
£1.5 million pledged to ChildFund Pass it Back from fans and commercial partners

1.8 million attendance
5.5 million tickets applied for to date
14 million rugby fans in Japan
90 million RWC awareness in Japan (70% of population)
112 million rugby fans in Asia
Y216.6 billion added value to the Japanese economy. WorldRugby

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