London, May 04, 2012: Spanish version, The ITF today launched a Spanish-language version of its Olympic Tennis Event website as part of the build-up to the 2012 London Olympic Tennis Event at the All England Club, Wimbledon on 28 July – 5 August.
The new Tenis Olympico website, www.itftennis.com/olimpiadas, will provide Spanish-speaking fans with current news and information in their own language, and will also feature original content in Spanish in the run-up to and during the Games. The website will be supported by Spanish-language social media initiatives on Twitter (@tenisolimpico) and Facebook (tenisolimpicoitf) that will allow fans to interact with the rest of the Olympic tennis community.
Tenis Olimpico is the third ITF website to be aimed at a Spanish-speaking audience following the success of the Davis Cup and Fed Cup websites, CopaDavis.com and FedCup.com/es, which have continued to see the number of visitors grow annually. While there is already great interest in the Olympics in Spain and Latin America, the demand for information is expected to grow further when the Games are held in South America for the first time in Rio in 2016.
The ITF’s English and Spanish websites will provide unrivalled coverage of the 2012 Olympic Tennis Event. In the run-up to the Games, both sites will feature all the latest news, alongside player interviews, background information, and a history of Olympic tennis. During the Games themselves, the sites will offer live scoring for the first time, alongside reports, photographs, live blogs and all the latest results.
“Following the successful launches of the Spanish Davis Cup and Fed Cup websites, we believe that that a Spanish version of the Olympic Tennis Event website will be equally well received in the Spanish-speaking community,” said ITF President Francesco Ricci Bitti. “The launch of this website demonstrates the ITF’s commitment to bringing Olympic tennis to an even bigger audience.”