UCI Track World Championships

London, Fed 26, 2014: Cycling fans in 100 territories around the world will be able to watch the event live – including for the first time the Indian sub-continent and Malaysia.

The Union Cycliste Internationale (UCI) and its media partner Infront Sports & Media have further increased live broadcast coverage for the UCI Track World Championships, starting today. With new regions being added for the first time, the overall number of countries and territories where fans can follow the event in real time increases to more than 100.

Together, Infront and the UCI have licensed international media rights for live, delayed, highlights and news coverage to around 30 media companies, broadcasting on free and pay TV as well as online and mobile platforms. The number of broadcast partners taking the live signal has even been doubled as compared to the 2013 edition. In total 140 media representatives have been accredited for this year’s event that takes place in Cali, Colombia.

Coverage across five continents

The HDTV signal will be provided by the domestic television network RCN Television, carrying out host broadcast operations with a total of 12 cameras. RCN Television reaches out to 97% of the Colombian population via its 13 TV stations – providing the event with extensive exposure in the host country. Other partners on the American continent include DirectTV (Pan South-America), Universal (USA) as well as RDS and Rogers Sportsnet (both in Canada). Across Europe, a total of 13 broadcasters will continue to feature the event in programming schedules including the BBC (UK), FranceTV (France) and BeIn Sports (France and further French-speaking territories), NOS (Netherlands), Polsat (Poland), Rai (Italy), the Viasat Group (Scandinavia) and VRT (Belgium).

In Asia, the event is growing in popularity.

For the first time ever, live coverage will be available in India (through an agreement with Sony) and Malaysia (Astro). In Japan, NHK Media will broadcast a live unilateral production dedicated to their domestic audience. Al Jazeera continues to broadcast in the Middle East. In Oceania contracts were closed with SBS (Australia) and Sky New-Zealand (New Zealand). In addition, worldwide news access is ensured by SNTV and Perform.

Complementing global access through YouTube

A combination of live coverage and highlights will also be available online at the UCI’s Official You Tube channel (www.youtube.com/user/ucichannel), depending on each territory’s broadcast commitment.

UCI President Brian Cookson said: “Whilst strong results were already achieved in the first year of our partnership, the collaboration with Infront is now realising its full potential. Jointly, we have secured more live broadcast partners than ever before for the UCI Track World Championships, meeting fan demand and establishing a sustainable presence on screens worldwide.”

Stephan Herth, Infront’s Executive Director Summer Sports, added: “The UCI Track World Championships have never been more accessible to fans. As always, the UCI and Infront have worked very closely to select the best possible media outlet for the event in each region. Also, looking toward the future, our focus will be on live exposure to maximise audiences and share the excitement of all the cycling disciplines and aspects of the sport.”

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 500 experienced staff working from 20 offices across 10 countries, delivering 3,400 event days of top class sport around the world every year. —- By Rob Fawdon

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