Lausanne, Oct 16, 2013: The Fédération Internationale de Gymnastique (FIG) has appointed IEC in Sports, the international sports marketing agency owned by Lagardère Unlimited, as its official media agency.
IEC in sports has worked directly with a number of international gymnastics events rights holders in recent years and has developed a strong understanding of the gymnastics business. The agency has built a good relationship with FIG and looks forward to further growing the partnership.
The appointment follows the federation’s decision to centralise the media rights for a series of events for the first time. The agreement, which has been designed to actively raise the profile of FIG sanctioned competitions, includes leading FIG events such as the FIG Artistic World Cups, FIG World Challenge Cups (Artistic) and FIG Rhythmic World Cups.
In addition to distributing the media rights for these events, the experienced teams at IEC in Sports and across Lagardère Unlimited’s media hub will provide a range of consulting services, focusing in particular on the re-positioning of key events beyond the World Championships and the development of FIG’s digital strategy.
Daniel Franck, CEO of IEC in Sports and joint-CEO of Lagardère Unlimited’s media hub across Europe and Africa, expressed his enthusiasm for the new partnership: “We have been working with gymnastics for a number of years now and our teams have developed a solid understanding of the business. This partnership with FIG is a good progression and demonstrates both our commitment to the sport and our desire to accompany FIG with its media projects to increase the profile of gymnastics across the world. We are delighted to sign the agreement and look forward to the opportunities which it will bring.
The team at IEC in Sports will work closely with our colleagues across the Lagardère Unlimited network to provide the best possible agency services.”
Olivier Strebel, Marketing and Communication Director of FIG, added: “This partnership is the result of a long-term collaboration with IEC in Sports and we trust in the professionalism of their teams. Whilst the distribution of the World Championships remains our responsibility, we have secured deals in certain territories in collaboration with IEC in Sports. Our new global strategy is here to last and has been designed to build comprehensive distribution and exposure of our sport. We have no doubt that additional developments will occur by working with the Lagardère Unlimited group, with the mutual goal of taking gymnastics to the place where it belongs.”—- FIG