Brazilian becomes newest Laureus ambassador

London, April 10, 2014: Racer, Top Brazilian motor racer Lucas di Grassi has become the newest Laureus Ambassador.

Di Grassi, who now drives for Audi in the World Endurance Championship, was named Rookie of the Year in 2013 after finishing third in his first Le Mans 24 Hour race.

The 29-year-old Brazilian, who had one season in Formula One driving for Virgin Racing in 2010, is a much in-demand test driver, currently working with Pirelli tyres.

He has also been a development driver for the new Formula E Championship for electric cars which starts later in the year.

Lucas said: “I am delighted to be named a Laureus Ambassador and would like to thank the members of the Laureus Academy for asking me. We all know how effective sport can be in tackling problems and bringing people together. That is at the heart of the Laureus philosophy and it is what I believe too. I think the work that the Laureus Sport for Good Foundation does around the world is amazing and I look forward to being able to do what I can to help.”

Double Formula One world champion and Laureus World Sports Academy Member Emerson Fittipaldi said: “On behalf of the Laureus Academy, I am delighted to welcome Lucas as a Laureus Ambassador. Motor racing is in your blood if you are a Brazilian, like Lucas and myself, and he is highly regarded in the sport. I know he will be a great asset to Laureus.”

The Laureus Ambassadors are a select group of current and retired sportsmen and sportswomen, who, along with the members of the Laureus World Sports Academy, support the work of the Laureus Sport for Good Foundation. Since its inception the Laureus Sport for Good Foundation has raised more than €60 million for projects which have helped to improve the lives of millions of young people. Laureus currently supports more than 140 projects in 34 countries.


Mercedes-Benz, the world’s oldest automaker, can look back on a unique tradition. It is the most valuable automotive premium brand which stands for quality, safety, comfort, design and sustainable mobility. Mercedes-Benz enjoys an excellent reputation, particularly in the field of safety. Many pioneering technical innovations that are standard automotive features today were first seen in a Mercedes-Benz car. The Mercedes-Benz engineers will in the future consistently reinvent the automobile – with the same enthusiasm and innovation as Gottlieb Daimler and Carl Benz in 1886. Moreover, Mercedes-Benz has been actively supporting professional and amateur sport for decades and has become established as a dependable partner in the fields of motor sport, football, golf, horse riding and tennis. Mercedes-Benz is a Global Partner of the Laureus Sport for Good Foundation. Since the beginning of the Foundation’s operations in 2000, Mercedes-Benz has shared and supported the goals and values of this worldwide charity programme where sports play the core role in the fight against social issues – Laureus has become a vital element of the corporate social responsibility programme of Mercedes-Benz.

IWC Schaffhausen

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at its finest, combining engineering and precision with exclusive design. As a Global Partner since 2005 and as part of its corporate social responsibility, IWC is one of the driving forces behind the Laureus Sport for Good Foundation. Since 2006, the Swiss watch manufacturer has launched several limited editions in honour and support of the Foundation. These watches are destined to be collector’s items as each edition features an exclusive engraving on the back based on a drawing by one child involved in a Laureus project. —- Laureus

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