Brazilian broadcaster Globo buys broadcast rights to 2018 and 2022 FIFA World Cups™
Zurich, Feb 28, 2012: FIFA is pleased to announce the extension of its broadcast rights agreement with Brazilian broadcaster Globo for the 2018 FIFA World Cup Russia™ and the 2022 FIFA World Cup Qatar™. The agreement with Brazil’s largest media company covers cable, satellite, terrestrial, mobile and broadband internet transmission across the country.
“Globo’s strength in distribution across such a vast territory as Brazil ensures the tournament can be followed by as many people as possible, and this was the determining factor in our decision to extend the agreement with Globo,” said Jérôme Valcke, FIFA Secretary General.
“For more than 40 years, FIFA and Globo have developed a very fruitful partnership which has led to significant rewards for both of us. During all these years, FIFA has succeeded in making football the most popular sport with a huge audience all over the world and Globo is very proud of being part of it. The most important thing to Globo is to allow our viewers to be part of the tournaments as if they were on the pitch themselves. For that reason, we are proud to extend this partnership,” said Globo Chairman and CEO Roberto Irineu Marinho.
Globo, a FIFA broadcast partner since 1970, has committed to unprecedented presence and coverage levels of the 2014 FIFA World Cup Brazil™ onwards, including free TV coverage as agreed between the two parties and in line with FIFA distribution policies.
Globo is among the largest broadcasters in the world and is an innovator in football production that consistently provides Brazilian football fans with the best possible images and applications. Image © FIFA
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