Lahore – Pakistan, April 18, 2013: A three member AFC (Asian Football Confederation) delegation visited Pakistan this week. The delegation held multiple meetings to review Marketing performance and in order to help Pakistan Football Federation (PFF) to further strength it marketing department. The visit has been organized at the behest of the President PFF Makhdoom Syed Faisal Saleh Hayat.
According to the press release issued here by PFF, The aim of the visit is to help PFF to market its Premier League in the country. The two day meetings with the PFF officials and Sponsors were held in order to understand the current situation and to make recommendations to further strengthen the PFF marketing department.
Due to the continued efforts of President PFF, AFC has initiated various development projects in Pakistan to improve for the development through different programme. This has become possible mainly due to the very close, positive and productive relationship between the President PFF Makhdoom Syed Faisal Saleh Hayat and the high profile officials of FIFA & AFC. Pakistan is amongst few those countries which are being visited by a delegation of FIFA & AFC of this strength and value.