Official App launched across smartphone devices

Colombo, Sept 18, 2012: smartphone, Cricket fans able to follow action ICC World Twenty20 2012 on free-to-download App available across multiple platforms. The first ever official ICC Cricket App has today been released in partnership with Reliance Communications to coincide with the start of the ICC World Twenty20 2012, which begins today.

The App, which will enable cricket fans from across the globe to follow all the action from the ICC World Twenty20 in Sri Lanka, will be free to download.

Among the features expected to be most popular are the video match highlights from both the men’s and women’s events, along with live audio commentary. There will also be free behind the scenes exclusive videos from the event produced by IMG Media in Singapore and footage from every post-match press conference.

Cricket fans will also be able to use the App to vote in live polls provided by Pulse which take place during matches and throughout the duration of the tournament. The results of these polls will be broadcast live on the global broadcast feed and users must access the App to influence the voting.

The official ICC Cricket App also includes access to the innovative virtual graphics for all broadcast ICC World Twenty20 2012 matches, allowing fans to analyse every single aspect of the players and team performances.

In addition, the App will contain all the scores, statistics and insider news from the tournament, as well as profiles on the 20 (12 men and eight women) competing teams and players.

The ICC Cricket App is available on iPhone, Android, Blackberry and Nokia smartphones from the official App Stores and mobile operator App stores. Details on how to download the Apps is available at

Campbell Jamieson, the ICC’s General Manager – Commercial, said: “We believe that offering an official ICC Cricket App will provide the ICC with another invaluable platform to engage with our fan base and provide them with a new way to follow ICC events. Through the live voting feature provided exclusively on the App, fans will get an opportunity to share their views with a global broadcast audience.”

Once the ICC World Twenty20 finishes, the ICC Cricket App will let fans relive some of their favourite moments of the event, watch regular video features from the ICC Cricket 360® show, and keep up to date with the latest cricketing newThe ICC Cricket smartphone App was developed and produced through a partnership between the ICC, IMG Media and Moshen, a digital media and entertainment company based in Lancaster, England.  —- ICC

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