dubai, May 27, 2013: The International Cricket Council (ICC) has ensured that news from the ICC Champions Trophy 2013 will reach every corner of the globe by signing Sports News Television (SNTV), PERFORM and Reuters News as distributors for the event.
The deals ensure that news broadcasters around the world will have access to news highlights from matches, press conferences, player interviews and event-related stories, providing up-to-the-minute information to a billion viewers all over the world.
“The ICC has had long-standing relationships with SNTV and Reuters News,” said Campbell Jamieson, ICC Commercial – General Manager.
“We are pleased that both have agreed to continue this relationship for the ICC Champions Trophy 2013, as they have excellent distribution and global reach.
“We also welcome back PERFORM as an ICC news access licensee, following up on our agreement for the ICC World Twenty20 last year. PERFORM’s multi-platform daily sports news service OMNISPORT will further add to the distribution and reach of the event.
“These partnerships will ensure that news broadcasters and, through them, cricket fans around the world, will have access to match highlights and other event news.”
SNTV Managing Editor Andy Parkinson said: “SNTV is delighted to once again be working closely with the ICC and look forward to supplying our clients with the best action from the Champions Trophy.”
Claire Watson Global TV Sports Editor, Reuters News, added: “Interest in sports crosses geographic borders and media platforms, so it is important to us to provide action highlights across all broadcast and online platforms globally, and with the ICC deal, we can do this.”
Ross MacEacharn, Managing Director, Content Distribution, PERFORM said: “We are pleased to again be supporting the ICC in its ambitions to bring the premier international cricket tournament of the year to a global audience. Our unique perspective to distributing content in any format across any platform and localised to each market will ensure the ICC reaches global audiences through both traditional and new media channels.”
About the three News Access Licensees
SNTV is the world’s leading sports video news agency, supplying top quality sports highlights, features and breaking news both to traditional television stations and a growing band of digital outlets. Through its clients, SNTV’s material can be seen in more than a billion households worldwide in more than 180 territories.
Reuters News, the world’s largest international news agency, is a leading provider of real-time, high-impact, multimedia news and information services to newspapers, television and cable networks, and websites around the globe, reaching over one billion people a day.
Reuters powers the world’s newsrooms with a global network of television journalists and camera crews delivering timely, quality video coverage to more than 1,000 TV channels.
OMNISPORT is one of the world’s most progressive sports news services. OMNISPORT enables multi-platform broadcasters to feed ready, formatted and cleared global sports news content across their TV, online and mobile services more easily and effectively than ever before. OMNISPORT is owned and powered by digital sports media group PERFORM. —- ICC
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