Placing Values above Value in an Era of Increased Relevance for The Commonwealth

By Brian Lewis, President of the Trinidad & Tobago Commonwealth Games Association; President of Caribbean Association of National Olympic Committees (CANOC): The Commonwealth Games is the jewel in the crown of the Commonwealth Sports Movement. The Games has been a catalyst for positive change in the past and will be a catalyst for change in the future.

The broad purpose across the Commonwealth Sports Movement is to play our part in providing a better world for this generation and future generations through sport; to strengthen and support the members of our Movement to do so; to develop sportsmen and sportswomen who aspire to fulfil their potential in their peak performance years; and to enjoy a healthy and purposeful life beyond their life in the cauldron of competitive sport and achievement.

Because sport influences and is influenced by the culture in which it exists, there is constant pressure to compromise our vision and values. In all that we do, we must keep the Commonwealth Sports Movement’s vision and values front and centre.

The Commonwealth Games, Commonwealth Games Federation (CGF) and the Commonwealth Games Associations (CGAs) are baton carriers for the ethos, values, mission and purpose of the history and traditions that are at the very heart and soul of what the Commonwealth and the Commonwealth Games represent: Humanity, Equality, Destiny.

Since 1930, the CGF via the Commonwealth Games has been making a positive difference across the 71 Commonwealth nations and territories. Commonwealth athletes have inspired children and young people by their dedication and determination.

That the weight of history and tradition of the British Empire, and all that it embodied – including colonialism and the negative aspects of Empire – didn’t cause the Commonwealth Games to become redundant is a credit to the power of Commonwealth Sport and its unique values of Humanity, Equality and Destiny.

The early years of the twenty-first century have proven to be a test for global sport. Doping, corruption, governance scandals and questions of the integrity of international sport have all been at the front of public discourse. Social media, digital technology and a more engaged social and political zeitgeist have all led to citizen-led grassroots social and political disruption.

Yet, despite this, the Commonwealth Sports Movement continues to redefine itself as an inclusive, modern and relevant cause-driven movement with an identity and personality that is authentic, distinctive, and unique in international sport, even.

The balancing act between tradition and innovation is always difficult; there are still assumptions which are rooted in the way things have always been done rather than the way things should be done in the future if we are going to grow and develop.

In recent years, the transformative agenda and vision led by the first female President of the Commonwealth Games Federation, Louise Martin, has driven a forward-thinking, progressive and dynamic approach to the Commonwealth Sports Movement’s work, and brought a sense of urgency to review all aspects of what Commonwealth sport means to the Commonwealth’s 2.4 billion citizens in 2018.

Good governance and inclusion is more than a slogan. The transformation towards good governance and inclusion will not be complete until every single Commonwealth Games Association embraces the transformation of this movement, regardless of its size.

Gender equality, non-discrimination, universal principles of good governance, a contemporary, forward-thinking, athlete-centred approach to marketing and promotion are crucial for all Commonwealth Games Associations to adopt if Commonwealth Sport is to continue to emerge and lead by example in international sport, and at a time when the Commonwealth is becoming increasingly relevant once again.

The captivating, personal tales of Commonwealth sporting legends tell a story of inspiration and motivation and testimony to their faith, courage, determination and sacrifice.

Notwithstanding the fact that the modernisation of the Commonwealth Sport brand means showing people that the Movement is far, far more than just the organiser of a Games for the Commonwealth’s best athletes.

The Commonwealth Games may be the flagship event of our Movement, but in today’s world we must be equally focussed on embracing contemporary sports that are youth and urban and utilising the power of Commonwealth Sport to improve society, as we are with delivering a good Games. Driving change and improving society is the Commonwealth’s raison d’être.

The Commonwealth is a unique construct. Historically advanced and developed countries, with well-resourced educational and capital infrastructure, have had advantages over developing countries in different sectors. However, the sporting field is a place where the unequal distribution of resource and wealth don’t have to hinder those developing countries. Sport knows no bounds, and is an opportunity for all.

The Commonwealth Games has always lived up to its reputation as “the Friendly Games”.

A consequence of this label is that the Commonwealth Sports Movement is rightly perceived as sincere and driven by the need to improve the lives of Commonwealth citizens and communities; not driven by money and greed. In many ways, Commonwealth Sport is the antithesis to other, modern-day, commercially-driven sports movements.

We are a Movement that puts values above value, and one that prides itself in its passion for pure, authentic sport. We are a Movement that is rooted in real people, real characters and real stories. We are a Movement that is inclusive, that tries to bring people together.

The real question that Commonwealth Sport must ask itself today is: how can we ensure we resonate with the growth of sport in other parts of the world, in the world outside of the Commonwealth? We must continually ensure that we are not just having a conversation with the Commonwealth, but a conversation with the whole world.

And is Commonwealth Sport in 2018 able to attract and sustain interest from a young audience? These are questions we must continue to ask as we evolve and forge our place as the leading socially-driven international sporting Movement.

The Commonwealth Games is one of the best-loved brands in world sport, and the Commonwealth must use this period of increased relevance to strengthen and build on its brand in a smart, creative and innovative way. Only then will we continue to broaden our reach and resonate with the world as we have over the last 88 years.


Posted

in

by

Comments

Leave a Reply

slot demo slot777 toto4d https://kowani.or.id/ Slot Gacor Gampang Maxwin slot Slot77 Daun77 Daun77 Daun77 slot mahjong slot77 4d Usutoto demo situs slot gacor slot thailand Slot Terbaik Usutoto Usutoto slot toto slot Daun77 Daun77 Daun77 Akurat77 Akurat77 Akurat77 Akurat77 https://www.twitch.tv/asengbakbak/ https://grillmaster343.gumroad.com/ https://www.openstreetmap.org/user/Aseng%20Bak%20Bak https://open.mit.edu/profile/01JJYCB4QXWEWYCWR5FV6TXNS2/ https://www.lanubedocente.21.edu.ar/profile/yangphnen21/profile https://www.concentra.edu.do/profile/yangphnen21/profile https://www.tarauaca.ac.gov.br/profile/yangphnen21/profile https://www.colegioenlinea.edu.co/profile/yangphnen21/profile https://www.centrotecnologico.edu.mx/profile/yangphnen21/profile https://www.rodriguesalves.ac.gov.br/profile/yangphnen21/profile https://www.ceacuautla.edu.mx/profile/yangphnen21/profile https://www.lasallesancristobal.edu.mx/profile/yangphnen21/profile Bajak Laut Beraksi Tebar Angpao Dewa Rezeki Turun Tangan Sambut Imlek Hujan Angpao Dan Permen Sambut Imlek Lucky Neko Kucing Keberuntungan Spaceman Meluncur Ke Bumi Starlight Princess Joget Cantik Menjelang Tahun Baru Imlek, Mahjong Ways Permainan Bangsawan dari China Bagi Hadiah! Teknik Manipulasi Olympus1000 Efektif, Pancing Jepe Keluar Petir x1000! Pola Terbaru Lagi! Ini dia 5 Cara Menang dengan Mudah di Olympus1000! Pergi ke Taman Membeli Bunga, Dapat Jepe Wild Mahjong Ways Langsung Wede Tanpa Bunga! Pola Rahasia Telah Terbongkar! Situs Olympus1000 Ini Lagi Gacohhrr, Menangkan Bray! Rahasia Pecah x1000 di Mahjong Ways yang Jarang Diketahui! Olympus1000: Strategi Gachoor untuk Jepe Mxwin Tanpa Ribet Trik Mahjong Ways 3 agar Scatter Hitam Muncul Lebih Cepat Bagaimana Mendapatkan Jepe Mxwin di Mahjong Ways dengan Mudah Panduan Gachoor Olympus1000: Cara Mendapatkan Pecah x1000 Mahjong Ways 3: Tips Mendekati Scatter Hitam dengan Efektif Jangan Pakai Emosi, Inilah Kunci Sukses Jepe Mxwin di Mahjong Ways! Kamu Harus Coba! Olympus1000 Gachoor: Strategi Jitu Mendapatkan Pecah x1000 Trik Menang di Princess of Starlight Segampang Ini! Trik Rahasia Pola Penarik Jepe x5000! Jepe Mxwin Mahjong Ways: Tips Ampuh Raih Kemenangan Besar Paling Akurat Salad Menciptakan Mood Kuat! Pola Ahli Membawa Kebahagiaan pada Selot Online! Simak Kelucuannya! Pecah x1000 Mahjong Ways 3: Panduan Gachoor Anti Gagal Hari Ini! Strategi Mahjong Ways Terbaru Menjelang Imlek 2025 Jepe Mxwin Sensasional! Rahasia Mendapatkan Scatter Hitam dan Pecah x1000 di Mahjong Ways! Tips Rahasia Mahjong Ways 3 agar Jepe Mxwin Semakin Mencarimu! Cobain Sendiri Biar Tahu! Halubet76 Terungkap! 5 Jurus Ampuh Taklukan Petir Kakek Olympus 5 Trik Populer Pecah di Mahjong Ways dan 7 Alasan Mengapa Game Tersebut Sangat Digemari 7 Fakta Mencenangkan Mahjong Ways yang Jarang Diketahui Orang Pahami Teknik Rahasia Para Sultan Sukses Bermain di Mahjong Online Hacker Bobol Platform Game Online: Rahasia Pola Midas Fortune Terungkap Warga Antusias Bongkar Rahasia Mendapatkan Angpao dari Mahjong Ways dalam Rangka Menyambut Imlek Pemain Sepak Bola Tampan Sukses Menang Besar di Mahjong Ways Pemuda Desa Sukses Taklukan Tantangan Pola Mahjong Ways Bermodal 5 Ribu Rahasia Scatter Mahjong Ways Terungkap, Bule Cantik Kena Jambret di Bali Strategi Akurat Pola Efektif Mencapai Kemenangan Mutlak di Mahjong Ways https://jurnal.lapan.go.id/docs/ https://prod02.generacmobileproducts.com/ Mahjong Ways Jepe x1000, Keberuntungan Dahsyat yang Jarang Terjadi! Bocor Hujan Sketter di Mahjong Ways, Sensasi Baru yang Wajib Dicoba! Jepe Gila-Gilaan di Mahjong Ways! Peluang Besar Menanti Anda Sekarang Mahjong Ways Meledak dengan x1000, Keseruan yang Sulit Dilupakan! Rahasia Mahjong Ways Bocor Jepe x1000 yang Sedang Viral! Nikmati Hujan Sketter Mahjong Ways, Pengalaman Baru yang Tak Terbayangkan Mahjong Ways x1000, Momen Epik yang Siap Mengubah Hidup Anda! Kesempatan Pungut Cuan, Pola Jepe Sensasional Mahjong Ways di Akurat77 Berulah Lagi! Burung Merak Terbang ke Jakarta, Kemenangan Terjamin di Prakmatik Plai! Mahjong Ways Ngambek! Ngasih Wild Ga Henti Tapi Ga Ada yang Tahu! Inilah Waktu G4c0rnya! Olympus1000 Bocor Sketter dan Jepe x1000, Fenomena Ini Sedang Terjadi di Akurat77! Momen Langka! Olympus1000 Hujan Sketter yang Tak Diduga Petrik Kini Terbuka! Rasakan Jepe x1000 Olympus1000, Petualangan yang Mengguncang Adrenalin Olympus1000 Bocor Jepe Gila-Gilaan, Ini Dia Pola Rahasia Kemenangan Untuk Anda! Keajaiban Olympus1000: Hujan Sketter yang Membawa Keberuntungan Besar Sensasional! Peluang Kemenangan di Olympus1000 Terbuka! Inilah Saatnya Anda Cuan Hebat! Hujan Sketter di Olympus1000, Kakek Zeus Mengamuk Dikasih Hadiah Kemarahan Petir Jepe! Rahasia Dikasih Kejutan Mxwin Jepe x500 oleh Olympus1000, Ini Dia Cara yang Harus Kamu Cobain! Olympus1000 Bocor Sketter dan x1000, Sensasi Tak Tertandingi Ada di Sini! Serunya Olympus1000 Jepe Gila, Dikasih Spin Puas Hujan Sketter Berjejeran! Tiru Pola Ini Dalam Mahjong Ways Pola Rahasia Mahjong Ways Gempar Fitur Sketer Hitam Diretas Kejayaan Meraih Sketer Hitam Mahjong Ways Luncurkan Strategi Menaklukkan Starlight Princess Pola Andalan Usutoto Menaklukkan Princess Starlight Alasan Starlight Princess Mengamuk Hujan Lapuk! Kabar Viral Fufufafa Membuat Mahjong Ways Kembali Mengamuk Beri Jepe X100! Meroket! Keberhasilan Pelantikan Trump Membuat Pumping Mahjong Ways! Ini Selengkapnya! Mencari Buah Semangka: Inilah Trik Menang Pola Mahjong Ways yang Tidak Disangka! Pola Ini Kasih Jepe Paus Wild Sampai Banjir-Banjir! Mahjong Ways Beri Hujan FS! Kocak Abis! Pemenang Mahjong Ways Adi Sampai Goyang Dumang! Naga Emas Sampai Muncul! Bisikan Si Gobel! Tips dan Trik Pola Rahasia Kemenangan di Mahjong Ways 2 situs Akurat77 Dibocorkan! Kemayoran Kebakaran! Inilah 2 Pola Jepe Sketter yang Akan Memunculkan Naga Emas Permainan Mahjong Ways! Disangka Tidak Kompeten! Budi Beberkan Alasan Ia Berhenti Bekerja Demi Wild Mahjong! Panduan & Cara Akurat Memakai Pola Wede Jamin Kaya di Mahjong Ways 2025! Tips Para Ahli: Pakai Ratusan Pola Tapi Belum Wede di Mahjong Ways? Inilah Caranya! DWV99 DWV138 DWVGAMING METTA4D MBAK4D MBAK4D MBAK4D METTA4D METTA4D METTA4D METTA4D demo slot MBAK4D METTA4D MINI1221 https://icosa.umy.ac.id/wp-content/assets/ 5 Hal Ini Ternyata Membesarkan Peluang Kemenangan di Mahjong Ways! Tuntas Sudah! Pola Rahasia Ini Pasti Kasih Menang! Skater Hitam Pasti Turun. Kode Rahasia Dipecahkan! Mrs. Mimi Ungkap Dapat Jackpot Sehari 5 Kali! Usai Jepe Paus di Mahjong Ways, Mr Zack Bocorkan Pola Rahasianya! Ayo Cari Tahu! Aloe Pemulus Muka, Inilah Teknik Curangi Mahjong Ways yang Bikin Murka! 3 Strategi Curangi Mahjong Ways Hingga Dapat Hujan Scatter Hitam! Pergi ke Sawah Menanam Padi, Inilah Fitur Rahasia Mahjong Ways yang Harus Kamu Cobain! Ramalan Bintang! Inilah 5 Zodiak yang Diprediksi Pasti G4c0r di Mahjong Ways! Meresahkan Pecinta Selot! Mahjong Ways Kembali Mengamuk, Hujan Wild Dimana-mana! Strategi Akurat Memenangkan Mahjong Ways, Pola Jitu Pasti Sketter! Viral Game Princess Khusus LAKIK! Jepe Wangi Sedang Menanti! Pagi Cerah Bersama Kakek Petir, 5 Pola yang Akan Membuatmu Menggelintir! Jepe Maksimal di Olympus1000! Andi Bocorkan Rahasia Kemenangannya! Berburu Sketter Hitam dari Mahjong Ways, Ternyata Ini Rahasianya! Sangat Mudah! Mexwin Sensasional Hanya Pake Pola Ini! Rahasia Kemenangan Jitu Olympus1000! Dikasih Spin Puas Ama Kakek Olympus! Pola Pasti G4c0r yang Wajib Kamu Coba! Hujan Perkalian! Teknik Ini Bikin Hujan Petir Bersama Kakek Olympus1000! Rajin Ternak Pola, Abangda Berhasil Meraih Maxwin di Olympus1000! 10 Pola Terakurat yang Terbukti Memenangkan Budi di Starlight Princess! Berhasil Meraih Kemenangan Besar Pada Mahjong Ways! Pemuda Ini Sampai Pingsan Karena Shock! Rahasia Sukses Bermain Kakek Olympus1000 yang Perlu Anda Ketahui Panduan Lengkap Kakek Olympus1000: Cara Menang Mudah dan Cepat Mengungkap Strategi Kakek Olympus1000 untuk Pemain Pemula Trik Kakek Olympus1000 yang Bisa Membantu Anda Menang Lebih Sering Kenapa Kakek Olympus1000 Menjadi Pilihan Utama Penggemar Game? Taktik Terbaik untuk Meningkatkan Kemenangan di Kakek Olympus1000 Kakek Olympus1000: Cara Memanfaatkan Fitur-Fitur Khusus untuk Keuntungan Mengapa Kakek Olympus1000 Populer di Kalangan Gamer? Ini Penjelasannya Kakek Olympus1000: Langkah-langkah Mudah untuk Mencapai Menang Besar Tips Terbaik untuk Bermain Kakek Olympus1000 dengan Lebih Cermat Inilah Mengapa Kakek Olympus1000 Menjadi Permainan Favorit Banyak Orang Cara Menjadi Ahli dalam Kakek Olympus1000: Tips dari Pemain Berpengalaman 5 Hal yang Harus Anda Ketahui Sebelum Bermain Kakek Olympus1000 Kakek Olympus1000: Memahami Fitur Unik yang Membuatnya Menarik Strategi Jitu untuk Meraih Kemenangan Konsisten di Kakek Olympus1000 Mengoptimalkan Peluang Menang di Kakek Olympus1000 dengan Langkah Mudah Rahasia di Balik Kesuksesan Kakek Olympus1000 yang Wajib Anda Coba Kakek Olympus1000: Cara Memaksimalkan Setiap Putaran untuk Hasil Maksimal Trik Cerdas Memahami Pola di Kakek Olympus1000 untuk Meningkatkan Peluang Anda Tradisi Imlek Modern Angpao Trik Pamungkas PG Soft Viral Bocah Hilang Kesadaran Imlek Meriah Pahlawan Langit Beri Angpao togel malaysia sabung ayam online Rayakan Imlek Bersama Koboi Jejeran USUTOTO Perkalian Pecah Princess Starlight Terupdate Auto Kaya Cara Agar Hujan Petir Auto Cuan Starlight Princess 100% Jitu dan Pasti Terjadi Jebol Cara Starlight Princess Ngasih Perkalian Hujan x500 Langsung Dapat Sketer Mahjong Ways Auto Tajir Tanpa Buy Spin Viral Buruan Coba Starlight Princess! Ngamuk Auto Turun x1000 Yang Dicari Banyak Warga Bandung Teknik Jitu Mengalahkan Mahjong Ways, Ampuh Turun Sketer Hitam Dari Jualan Rujak ke Puncak Kesuksesan: Perjalanan Warga Tanjungbalai Menjadi Miliarder Bersama Usutoto Waspada Mahjong Ways Bagi Sketer Tanpa Batas Bersama Akurat77 tototogel slot88 MBAK4D MBAK4D DWV138 METTA4D gameslot berita5 indonewsupdate