Tag: NBC
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NBC and USOC buy media rights to Sochi/Rio
Germany, Sept 24, 2013: The Sochi 2014 and Rio 2016 Paralympic Games will receive an unprecedented 116 combined hours of coverage in the United States, the International Paralympic Committee announced on Tuesday (24 September), as NBC Olympics and the United States Olympic Committee have partnered to acquire the US media rights to the next two…
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IAAF launches ‘Inside Athletics’ with Ato Boldon
Monaco – Feb 20, 2013: The IAAF is excited to launch ‘Inside Athletics’, a new Social Media experience hosted by IAAF Athlete Ambassador Ato Boldon. Beginning today, each weekly episode will focus on a different theme, ranging from analyzing current World records – such as Usain Bolt’s 100m record, Aries Merritt’s 110m Hurdles record or…