Tag: 2011 City Events programme
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2011 theme: “Three dimensions of successful event hosting”
Lausanne: The 2011 City Events programme focuses on concepts and cases drawn from recent successful event hosting. Speakers from host cities, international federation and private event owners will share their practical experiences in three separate, but interrelated modules: 1. Economic Impact: how to maximize the impact on revenues 2. Social Impact: how to maximize the…