Berlin, Feb 1, 2016: The Laureus World Sports Awards, which celebrate the outstanding achievements of sportsmen and sportswomen around the world, will return to Europe in 2016. The Awards will be hosted in Germany for the first time, held in Berlin on April 18, 2016.
A PRESTIGIOUS EVENT WITH A GLOBAL REACH
In front of a global television and online audience, the Awards will be attended by the biggest names in sport, both past and present. The event returns to Europe for the first time since London in 2012, after taking place in leading sports cities around the world in recent years, including Rio de Janeiro and Shanghai.
Consisting of seven categories, the Awards will celebrate the achievements of the outstanding athletes from 2015, crowning the Sportsman, Sportswoman, Action, Disability athlete and Team of the Year. The Awards will also recognize the greatest sporting Breakthrough of 2015, as well as choosing the most impressive Comeback.
Among the sporting greats who have been named as winners of Laureus Awards since 2000 are Usain Bolt, Novak Djokovic, Michael Schumacher, Roger Federer, Serena Williams, Alex Ferguson, Lewis Hamilton, Rafael Nadal, Pelé, Steve Redgrave, Ronaldo, Kelly Slater, Shaun White, Yelena Isinbayeva and Zinedine Zidane.
Following on from the Nominations voting, by a panel of 2,000 of the world’s leading sports media, the winners of the 2016 Laureus World Sports Awards will be selected in a secret ballot of the ultimate sports jury – the 55 members of the Laureus World Sports Academy, all living legends of sport. Laureus Award winners receive a Laureus statuette exclusively produced by Cartier.
SUSTAINABLE IMPACT THROUGH SPORT FOR GOOD
While celebrating the success of the greatest athletes in the world, the Awards have significant impact at grassroots level, by supporting the work of the Laureus Sport for Good Foundation.
Since its inception, The Foundation has supported more than 150 sports-based community projects around the world that have helped to improve the lives of millions of young people.
In Germany, the Laureus Sport for Good Foundation supports 16 sports-related community projects which work to educate young people and bring communities together. Tackling social challenges such as integration, discrimination and juvenile crime, Laureus has helped over 50,000 young people in Germany and Austria since 2001.
A FIRST TIME IN GERMANY
Edwin Moses, double Olympic gold medallist and Chairman of the Laureus World Sports Academy, said: “I am delighted that the 2016 Laureus Awards is to be staged in Berlin. Our Foundation has been very active in spreading the Sport for Good message since 2001 and it’s exciting to be bringing the Awards to Germany for the first time. Everyone there has a real passion for sport and I know this will be an occasion to remember.”
Michael Mueller, Mayor of Berlin, said: “The Laureus World Sports Awards celebrate the achievements of the world’s top sportsmen and women and highlight the incredible power of sport. All around the world sports brings people together. The spirit of the Laureus Awards fits to a city like Berlin. We are delighted to be the first German city to host this special event.”
SPORT HAS THE POWER TO CHANGE THE WORLD
At the inaugural Laureus World Sports Awards in 2000, Nelson Mandela, who later became the Patron of Laureus, said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This has become the philosophy of Laureus and the driving force behind its work combating some of the world’s toughest social challenges facing young people today.