La Jolla, California, June 28, 2016: The International Surfing Association (ISA) is continuing to spur the global development of StandUp Paddle (SUP) with the certification of over 150 ISA SUP instructors across 12 countries since April 2016.
Instructors were certified in countries including Brazil, Switzerland, Finland, Canada, Belgium and Hong Kong, highlighting the universal appeal and access that has fueled the growth of the sport in recent years.
SUP Courses are part of the ISA Coaching and Instructing Program, which is designed to establish an industry standard of safety, quality and efficacy for SUP and surf instructors around the world. With a special emphasis on safety, the ISA Coaching and Instructing Program teaches risk management, duty of care and water safety, along with the practical skills and knowledge to properly instruct others.
The courses exemplify the ISA’s strategy to grow the sport of SUP in non-traditional markets. As countries that have little to no access to quality waves, the rivers, lakes and oceans of these countries provide their people with the opportunity to practice the sport on flat water as an alternative to SUP Surfing.
Finland, which joined the ISA in 2015, has taken advantage of the ISA Coaching and Instructing Program to further grow the sport of SUP in the country.
Jari Laakso, Vice President of the Finnish SUP and Surf Federation, said:
“The ISA Flat Water SUP Course held in May was a great success certifying 26 new instructors. We are planning another course for fall. ISA Membership has helped the sport gain huge popularity in Finland and it is by far the fastest growing watersport in the country.”
Fernando Aguerre, ISA President, said:
“ISA SUP courses are a key part to the global growth of the sport in both traditional and non-traditional SUP and Surfing nations. It is important that the ISA establishes the industry standard to ensure that instructors have the proper skills and knowledge.
“As the governing body of Surfing and SUP, the ISA continues to lead the charge for the growth of this young sport with the ultimate goal of inclusion in the Olympic Games. Thanks to the ISA’s efforts, SUP Racing has been included on the Sports Program of the 2019 Pan American Games in Lima, Peru. SUP was part of the ISA’s proposal to Tokyo 2020 and we will continue to promote the sport in the hope that it can be included on the Program for the 2024 Games.” —-ISA/Photo: HKSUPBA
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