Moscow – Russia, august 18, 2013: The International Association of Athletics Federations is delighted to confirm that at the conclusion of the final competition session, 268,548stadium spectators had attended the eight evening sessions at the 14thedition of the IAAF World Championships, Moscow 2013. Adding VIPS, guests, media and athletes seats, the evening audience total is396,548.
Aside football, no other Olympic sport can attract that number of stadium spectators to its World Championships.
Moscow’s figures overtake the total number of evening spectators in Daegu 2011 which attracted a total of 261,792 for the same number of evening sessions.
Ahead of the Daegu 2011 World Championships and the London Olympics, the IAAF made major innovations to its competition schedules to add additional impact and excitement to the evening sessions of athletics’ two premier global competitions.
In Moscow the vast 1980 Olympic stadium, which holds more than 80,000, was reconfigured to a capacity of 50,000 for the four weekday evenings with a greater capacity made available for the opening and closing weekends.
Early TV ratings very encouraging
Daegu 2011 was broadcast to an accumulated global audience of more than 5 billion TV viewers. With preliminary data so far received for the first three days (10, 11, 12 Aug) in Moscow as compared to opening three days in 2011, TV figures are very encouraging.
Live coverage has been well received across Europe. Average live broadcast has achieved ratings of 3.0%; double that of 2011 in some territories.
RUSSIA – 2.87 million, 7.7% share for Isinbayeva’s victory; overall more than three times larger than the top audience for 2011
CZECH – average audience represents 89% increase compared to 2011
FRANCE – average audience represents 20% increase compared to 2011
FINLAND – average audience represents 96% increase on 2011; 1 in 5 Finns are watching Moscow 2013
GERMANY – average audience represents 111% increase compared to 2011; 4 million for men’s 100m final was higher than ZDF’s audience for FIFA Continental Cup
JAPAN – Record ratings for women’s marathon equalling 2011
SWEDEN – average audience represents 13% increase compared to 2011
UK – average audience represents 81% increase compared to 2011
Sun Aug 18 PM session only – 40,272 spectators (56,272)**
After the conclusion of Day 9 (8 evening sessions):
Total PM attendance: 268,548 + 128,000** = 396,548
** Moscow 2013 stadium configuration:
Sun Aug 18 – 60,000 capacity (44,000 spectators + 16,000 accredited guests – VIPS, media, athletes etc…).
Spectator attendance figures are based upon scan of tickets upon entry at stadium gate (multiple entry/exit via same ticket counts once). —- IAAF/Image © Getty Images
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